There are many similarities between the world of sports and the world of business. The way to success in one venue is often very similar to the path in the other. For this reason, Next Generation Marketing, Inc. leaders often look for inspiration and motivation from sports icons.


One such person is John Wooden. He was the first individual ever to be inducted into the Basketball Hall of Fame as both a player and then later a coach. He won 10 NCAA championships (seven of them in a row) within a 12-year span. He won national coach of the year six times. Yet Wooden is remembered just as well for his words of wisdom as he is for his many accomplishments in basketball. Here are some of Next Generation Marketing, Inc.’s favorite quotes.


“Never mistake activity for achievement.” As busy professionals, it’s so easy to get caught up checking things off our to-do lists without wondering whether activities were worth the efforts.


“Be more concerned with your character than your reputation, because your character is what you really are, while your reputation is merely what others think you are.” This is especially true in the age of social media, where anyone can curate an identity online that has no resemblance to his or her true self.


“Adversity is the state in which man most easily becomes acquainted with himself, being especially free of admirers then.” Next Generation Marketing, Inc.’s leaders love this tongue-in-cheek reminder that self-knowledge is only attained through struggle.


We hope you find as much wisdom in John Wooden’s words as we have.